Customer Journey Mapping – are ‘static’ maps a waste of time and money? – I J Golding

If you have ever heard me speak, or read something I have ‘penned’, you will know that I am a huge believer in the application of the ‘science’ of customer experience – an understanding of; and the ability to apply; the competencies that sit behind Source: Customer Journey Mapping – are ‘static’ maps a waste […]

After the 94.7 cycle race

This past weekend, I cycled the 94.7 Ride Joburg. Having done some deep reflections lately, I’ve decided to pen a few thoughts. Have pondered whether I should share the raw, unadulterated truth, or keep a brave face. In truth, it has been a difficult time, perhaps the most difficult ever. There is hurt, mistakes, failures, […]

A Goal-Setting System I Learned From Google

During Google’s first year, investor John Doerr pitched the idea of using an organizational system called Objectives and Key Results (OKRs) for goal setting. The idea was so good that I stole it, and I’ve been reaping the rewards for the last 15 years. Read on for a CEO’s quick guide to OKRs. — Read […]