Customer Journey Mapping – are ‘static’ maps a waste of time and money? – I J Golding

If you have ever heard me speak, or read something I have ‘penned’, you will know that I am a huge believer in the application of the ‘science’ of customer experience – an understanding of; and the ability to apply; the competencies that sit behind Source: Customer Journey Mapping – are ‘static’ maps a waste […]

After the 94.7 cycle race

This past weekend, I cycled the 94.7 Ride Joburg. Having done some deep reflections lately, I’ve decided to pen a few thoughts. Have pondered whether I should share the raw, unadulterated truth, or keep a brave face. In truth, it has been a difficult time, perhaps the most difficult ever. There is hurt, mistakes, failures, […]